Making money with TikTok, 3 interesting earning models!
Making money with TikTok, that might have flown through your mind at some point. How to make money with this platform you will find in this blog!
Making money with TikTok, that might have flown through your mind at some point. TikTok is the most popular social media channel right now. Although many people think it is still made up of dancing teenagers, it is really taking off. Target groups that can be found on TikTok are getting bigger by the day and more and more entrepreneurs smell the opportunities to use it for their business. That’s why I’m sharing with you in this blog different earning models that can make sure you too can start earning money with TikTok!
How does TikTok work?
TikTok has made a big impact on the world of social media in recent years. The platform makes the connection between audio (music) and short videos. These ‘shorts’ often last from a few seconds to a few minutes, but the average video on TikTok is only half a minute long. This has caused people on social media to develop an even shorter attention span than before. Social media in general has already caused people’s attention spans to shorten, of course, but TikTok has added to that.
As a result, people who want to make money with TikTok have to abide by the new rules. People who watch your video want to know within a few seconds whether what you show them is of value to them or not. If you have not been able to interest them within those few seconds, you have already lost them. Where it was already clear when making money on Instagram that content must be primarily visual, on TikTok it is also important that this content quickly convinces. Also, here you are only dealing with video and photography is no longer sufficient.
Make money with sponsor deals
Sponsorship is an age-old principle, but nowadays it is also actively used on social media channels such as TikTok. Companies approach popular influencers on platforms such as TikTok and enter into a sponsorship deal with them. For example, when the influencer mentions the sponsor’s name or wears a sponsored garment, he or she receives compensation in return. You can also really approach a sponsorship deal as a collaboration, for example by indicating in your content that you developed the format in collaboration with the sponsor.
Making money through sponsorship deals is very similar to influencer marketing. The big difference with influencer marketing is that it is usually not shouted from the rooftops that there is an influencer deal. Influencers are now required to indicate that there is promotion involved, where in the past this did not even have to be mentioned. Even so, influencers often stick to the legal minimum when it comes to mentioning the collaboration, as this can turn consumers off your content. When you get sponsored you are more likely to share it openly and enthusiastically with your target audience.
Making money with affiliate marketing
Affiliate marketing means that you receive a fee when you redirect people to a product or service from another company. You can do this on TikTok too, of course! There are numerous affiliate partner programs available. Think of individual companies like bol.com, but also external partner programs that make affiliate marketing possible for all kinds of other companies. Two great examples are Daisycon and AWIN. Within their partner programs you can create affiliate links to which you can then send people in exchange for a fee.
You do this by creating content and making sure that many people see it. You can do this, for example, by praising a product or service and stating its benefits, but you can also create a TikTok that attracts attention but does not immediately show that it is an affiliate deal. You will then have to find another way to make your link stand out to the people watching your video. Affiliate marketing often works best if it is not immediately clear that you are doing this purely to make money. Try to provide value to people as well, for example by including a summary or review of a book for which you then share an affiliate link.
Earning Money with TikTok Ads
You can also choose to increase the reach of your affiliate marketing video by deploying TikTok ads. However, that is not the only way to use TikTok ads. You can also use them for your webshop, for example. In short videos of, for example, one minute you can advertise the benefits of your product. Often it works well to first outline a problem situation and then show the problem-solving capabilities of your product. People can then imagine that your product will also be the solution in their situation. However, this does not work for every product, so do some research before you invest in this.
A more human approach can work well when promoting your services on TikTok. For example, consider a personal trainer who shows workouts with her clients on TikTok. This creates a good image of what future clients can expect from her services. So consider carefully which target group you are going to use TikTok ads for and how your target group wants to be addressed on TikTok. If these elements are not aligned, you run the risk that your advertising budget will not produce results because your video does not appeal to the target group. If it does align, then it can be a powerful way to make money on TikTok.
By now, do you see the opportunities of making money on TikTok? Nice! There certainly are. Be sure to read our other blog on how to make a TikTok or read more about how you can make money on Pinterest or Instagram in addition to making money on TikTok.
